![]() The fundamentals of what a brand means in that space are exactly the same as they are in other gaming platforms." "What we tell partners is if your brand couldn't support a game on Xbox, iOS, and or Google Play app stores, not support a commercially viable game on Roblox or Fortnite. While Gamefam has worked on a number of brand campaigns, the CEO says, "Very few can stand on their own as commercial game content, in platforms like Fortnite and Roblox that rely on humongous amounts of organic usage to drive commercial level revenue." ".If your brand couldn't support a game on Xbox, iOS, and or Google Play app stores, not support a commercially viable game on Roblox or Fortnite" Joe Ferencz, Gamefam Five months after launching, Sonic Speed Simulator pulled over 500 million play sessions, and it is currently recognized as the largest branded game release for Roblox.įerencz says that, given its business niche, the firm has faced little competition. Gamefam's Bakugan Roblox integration saw 1.5 billion global engagements on the platform. Via Fortnite, it has developed maps such as Epic Games: Legends Landing, Samsung: Mystic Mayhem, and Epic Games: Shortnitemares. Its Minecraft offerings include Minecraft Central and OPBlocks. The studio's Roblox library includes Sonic Speed Simulator, Festival Tycoon, and Deathfun. Since its establishment in 2019, the firm has worked with companies such as Sega, Hot Wheels, and the NFL, collaborating on Roblox concerts, Mincecraft games, and, more recently, Fortnite creative mode maps. sat down with Gamefam CEO Joe Ferencz and Matthew Zanazzo, head of the company's Fortnite team, to understand the ins and outs on building branded experiences within popular games, rather than as standalone products. This has opened a new opportunity for brands to partner with developers to advertise on the platform. In March, Epic Games released its Unreal Editor for Fortnite, which allows users to design, develop, and publish games/experiences directly into Fortnite. They host musical concerts, marketing activations, and interactive experiences designed to advertise all manner of brands and movies. With the proliferation of online games, some titles have been positioning themselves more as platforms, such as Roblox, Minecraft, and Fortnite. Sign up for the GI Daily here to get the biggest news straight to your inbox ![]()
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